CUSTOMER STORY
How Gradient Experience Boosts Operations and Drives Profitability with Tackle
Featuring Jeremy Rumeld, Chief Operating Officer Featuring Andini Erwidodo, Vice President of Finance
Featuring Jeremy Rumeld, Chief Operating Officer Featuring Andini Erwidodo, Vice President of Finance
Gradient Experience, a future-forward creative agency with offices in New York City, Paris, Los Angeles, and Miami, specializes in experiential marketing, delivering innovative projects for globally renowned brands such as Cartier, L’Oréal, Lancôme, Veuve Clicquot, and Macallan. As they grew from a small team to over 80 creative professionals, they faced challenges in tracking time efficiently to maintain profitability and optimize resources.
Gradient invested in a technology stack to support its goal of making data-driven decisions for client impact. After evaluating options, the team chose Tackle, a calendar-native time tracking solution designed to minimize administrative overhead and provide actionable insights. Integrated with Google Calendar, Tackle was implemented across Gradient’s entire team to simplify time tracking, enhance reporting, and generate insights for critical business decisions.
Tackle’s Google Calendar integration eliminates the need for a separate platform, reducing administrative effort by an estimated 50%. This seamless approach has improved consistency and accuracy in time tracking, allowing staff to focus on creative and client-facing tasks.
Tackle enables Gradient to calculate actual labor costs per project by integrating time data with payroll information, providing clear insights into project profitability and eliminating reliance on estimates.
Tackle’s reports provide historical data that informs budgeting for future projects, enabling Gradient to allocate team time more effectively based on past project patterns.
The Gradient leadership team highlights three key advantages which has made the transition to Tackle worthwhile.
Tackle’s calendar integration simplifies tagging, driving team-wide adoption. “It’s an easy click of a button once you’re scheduling a meeting,” Jeremy said, noting that this reduces friction compared to disconnected platforms.
Tackle’s visibility into unlabelled time entries enables leaders to ensure accurate time tracking, providing real-time utilization rates and helping Gradient identify and address resource inefficiencies. In addition, the API access allow Gradient to tailor data outputs to their needs, generating reports needed to showcase key metrics that matter in operations.
Gradient Experience was one of the first teams to embrace the AI features, and has benefited massively from AI populating the team’s calendar entries with accurate project and client data – saving hours of administrative work and enabling real-time visibility into operations. “The integration of Tackle AI into our processes has been nothing short of transformative”, Andini Erwidodo adds.
Gradient Experience is an experiential creative agency delivering daring, culture-shaping work for iconic global brands.
New York City, United States
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